The artists in Printing & Publications work with sophisticated imaging programs like Adobe InDesign, lllustrator, Freehand, and Photoshop to create brochures, publications, student handbooks, annual reports, course directories and it seems thousands of forms. Legibility, readability and cost-effective production are all factors that are considered by the artists as they create the document that will ultimately be reproduced on a printing press, a xerographic printer, a computer screen, or a wide-format inkjet printer.
Although the processes used by the artists are often referred to as "desktop publishing," the advanced knowledge of graphic arts enables the staff to maintain high levels of productivity and an equally high level of quality in the finished product.
Depending upon the needs of the customer and the requirements of the printing project, some or all of the following might be undertaken by the artists at Printing & Publications.
· Creation, including design, typing, illustration and artwork required for the printed document
· Use of customer-provided computer files and conversion as necessary for printing the document
· Consultation regarding effective use of color and artwork to convey the intended message
· Creation of Adobe Acrobat PDF files to complement the printed document produced by Printing & Publications
Printed documents can range from a simple business card, a 3-foot by 9-foot colorful glossy banner, to a multi-page colorful annual report.